Director of Marketing

Seeking an innovative content creator and marketer to help scale a certified talent marketplace

We are looking to hire a Director of Marketing to help us better engage job seekers and connect them with terrific employment opportunities.


8/25/2022

Remote work friendly

Director of Marketing

SmartResume

Little Rock, AR - remote employees welcomed

Who We Are:

SmartResume, an iDatafy company, is on a mission to level the playing field for everyone who creates a resume to advance their career. We start by helping institutions create resume content for individuals they support in the form of verifiable digital credentials. We then market a better resume technology to those individuals, help them activate their SmartResume, and then build upon it using a suite of innovative new tools. Ultimately, we’re creating a new type of comprehensive record on an individual’s knowledge, skills and abilities, capitalizing on new data standards that are growing in adoption across the country. Once a SmartResume is created, a job seeker can opt into our certified talent marketplace where they can connect with recruiters. Their SmartResume is anonymized so recruiters must first focus on their qualifications before learning anything about their race, gender, or ethnicity. We are an early stage start-up, with demonstrated traction, looking for exceptional people to join our team.

What You’ll Do:

SmartResume is looking for a Director of Marketing who will serve as a key contributor to the growth of the talent marketplace. The first priority for this individual will be growing the base of learners/job seekers who are affiliated with our educational and workforce development partners. You will manage the marketing funnel directed at a defined addressable audience, creating awareness of our free offering, building consideration, and ultimately driving conversion. You will also help us build a marketing presence and strategy to communicate with our partners and employer customers. A pivotal member of the team, this individual will touch every aspect of the business, building a brand in an innovative and rapidly growing industry.

Responsibilities:

  • Provide vision, growth strategy, and overall leadership for each marketing channel of the business
  • Develop content to advance an addressable audience through our marketing funnel.
  • Define, develop, and execute email marketing plans, schedules, and analytics for growing and optimizing email marketing and transactional programs.
  • Provide a holistic plan for our email lifecycles including activation emails, welcome emails, drip campaigns, news update emails, and other forms of communication to drive user engagement.
  • Help define key performance indicators and reporting methods to analyze campaign results and to inform optimization recommendations to increase performance.
  • Test various paid media channels to identifying effective marketing channels.
  • Partner with SmartResume’s advertising agency to deliver compelling content to users and to build the company brand.
  • Build a customer segmentation strategy to deliver personalized and engaging communications across channels.
  • Be a key contributor in developing a deep understanding of customer needs, motivations, and desires to shape company strategy.
  • Define best practices, set measurable objectives, ensure tracking/reporting capabilities, evaluate campaign results, create P&L analysis, and keep up-to-date on new and innovative marketing trends.

About You:

  • At least 5 years of relevant marketing experience.
  • An innovation mindset, with a deep desire to drive business outcomes
  • Motivated. Detail-Oriented. Organized. Great Communicator. Tech Savvy.
  • Passionate about social missions, and looking to make a positive impact through your work
  • If you don’t have the exact experience requirements you have a demonstrated ability to self-educate at a rapid pace, and implement that education with successful results.
  • You are comfortable in a self-directed role, and are able to hit key performance targets and deadlines on a consistent basis.
  • You are an effective and responsive communicator.

Compensation: Competitive compensation

Company Information: www.idatafy.com and www.smartresume.com

iDatafy is an Equal Opportunity Employer and supports a diverse, inclusive work environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, transgender status, sexual orientation, national origin, genetics, disability, age, or veteran status.

Applicants with Disabilities

If you are an individual with a disability or a disabled veteran who is unable to use our online tools to search and apply for jobs, you may request a reasonable accommodation by contacting us at help@smartresume.com