Email Marketing Manager (Remote work friendly)

Seeking remarkable individual to help us engage job seekers

We are looking to hire a SmartResume Email Marketing Manager to help us better engage job seekers and connect them with terrific employment opportunities.


7/14/2021

Who We Are:

SmartResume, a division of iDatafy LLC, is a platform that helps job seekers build resumes with verified credentials embedded directly into the resume to improve the hiring process. We help connect employers with skilled workers through Certified Talent Marketplaces. SmartResume is the world’s first blockchain certified resume platform that provides employers with a systematic method to remove hiring bias from early recruitment efforts. SmartResume partners with numerous universities, academic institutions, and skill certification organizations to issue SmartResumes to all graduates and alumni to help optimize careers. We are an early stage start-up looking for exceptional people to join our team.

What You’ll Do:

SmartResume is looking for an Email Marketing Manager that will be responsible for email marketing strategy to get people to activate the SmartResumes granted to them and certified by SmartResume partners, in order to participate in Certified Talent Marketplaces. The Email Marketing Manager will be responsible for designing marketing outreach campaigns, optimizing delivery and open rates, measuring the success of different tactics, and growing the amount of users who engage with SmartResume hiring companies. This position will also be responsible for marketing to partners and employers who participate in these marketplaces. You will report directly to the Chief Growth Officer of SmartResume and help shape the marketing strategy of the company.

Responsibilities:

  • Provide vision, growth strategy, and overall leadership for the email marketing channel across job seekers, certification partners, and employers.

  • Define, develop, and execute email marketing plans, schedules, and analytics for growing and optimizing email marketing and transactional programs.

  • Provide a holistic plan for our email lifecycles including activation emails, welcome emails, drip campaigns, news update emails, and other forms of communication to drive user engagement.

  • Help define key performance indicators and reporting methods to analyze campaign results and to inform optimization recommendations to increase performance.

  • Partner with SmartResume’s advertising agency to deliver compelling content to users and to build the company brand.

  • Build a customer segmentation strategy to deliver personalized and engaging email communication.

  • Be a key contributor in developing a deep understanding of customer needs, motivations, and desires to shape company strategy.

  • Define best practices, set measurable objectives, ensure tracking/reporting capabilities, evaluate campaign results, create P&L analysis, and keep up-to-date on new and innovative email trends.

About You:

  • At least 2-4 years of relevant marketing experience.

  • Motivated. Detail-Oriented. Organized. Great Communicator. Tech Savvy.

  • Knowledge of email best practices including targeted lists, subject lines, messaging, campaign tracking, deliverability, and CAN-SPAM/anti-spam legislation.

  • Experience building out email lifecycles, managing transactional emails, and performing multivariate tests to optimize email templates.

  • If you don’t have the exact experience requirements you have a demonstrated ability to self-educate at a rapid pace, and implement that education with successful results.

  • You are comfortable in a self-directed role, and are able to hit key performance targets and deadlines on a consistent basis.

  • You are an effective and responsive communicator.

Compensation: Competitive compensation

Company Information: www.idatafy.com and www.smartresume.com

iDatafy is an Equal Opportunity Employer and supports a diverse, inclusive work environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, transgender status, sexual orientation, national origin, genetics, disability, age, or veteran status.

Applicants with Disabilities

If you are an individual with a disability or a disabled veteran who is unable to use our online tools to search and apply for jobs, you may request a reasonable accommodation by contacting us at help@smartresume.com